COMPAG March 2021 Recording

For this session, we discussed what we’ve learnt from pitching in 2020 and what may become best practice in 2021 and beyond. We were joined by our partners from The Observatory, MediaSense, and Alchemists who shared their respective thoughts on Creative, Media, and Commercial evaluation. From ISBA’s membership, Scott Somerville, Head of Brand & Marketing at E.ON UK shared his experience, perspective and learnings having run a pitch during lockdown.