As Google announces its second delay to the deprecation of third-party cookies, now expected in 2024, many brands that are continuing to grapple with the challenges of privacy-first measurement may breathe a sigh of relief. But Matt Andrew, UK MD & Partner at Ekimetrics urges brands not to take their foot off the pedal but instead to take the opportunity to consider their strategic approach to measurement.
Cookieless future of marketing effectiveness
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