Creating an inclusive AI framework: Identify and challenge bias in AI tools
This was an in-person event at the ISBA Offices, 12 Henrietta Street, Covent Garden, London WC2E 8LH.
AI is transforming marketing workflows, but without proper oversight, it risks amplifying biases and undermining inclusivity. This hack session brings together marketers and DE&I experts to collaborate on a vital mission: exploring key factors in building an Inclusive AI Framework, enabling organisations to mitigate bias in AI-generated marketing outputs. This dynamic three-hour session will combine hands-on experimentation, expert insights, and collaborative problem-solving to ensure that AI-driven marketing aligns with DE&I principles and brand integrity.
The current challenge? Many of our systems are inherently biased, built off historical data. This perpetuates harmful stereotypes, which have a wider societal impact. We invite teams to come together for a hands-on session to explore your current tools and see where the bias is - and how you can mitigate risk and create positive representations of your audiences with your AI tools.
Learnings:
• Identify and address bias in AI-generated outputs.
• Co-create a checklist to guide ethical and inclusive AI usage.
• Build confidence in leveraging AI as a force for innovation and inclusivity.