Many companies have plans for achieving carbon net zero, although sadly many still don’t. What many advertisers don’t realise is that their advertising and media activity generates huge amounts of CO2. If you have a net zero plan, you will not achieve it unless you address your emissions from advertising. If you don’t have a plan, reducing your CO2 emissions is still very worthwhile.
Steve Pollack, founder of The Payback Project, and until recently Head of Media for Nestlé, took us through his personal journey to becoming a Media Net Zero advocate, and summarised some of the opportunities that are available to every advertiser in the UK.