Marketers and marketing procurement professionals are facing an increasingly challenging environment - a rapidly evolving landscape of consumer behaviour and available technology, alongside a challenging business environment.
Large amounts of money are invested in marketing, especially through advertising, in the expectation that it will grow the business, so the pressure to deliver is immense. However, the size of the available budget is no guarantee of success.
The law of diminishing returns suggests that the competitive RFP pitch and cost reductions have their limits.
Big-spending brand teams don’t always get the best from their agencies. This webinar with ISBA's partners Aprais, will look at how to maintain and grow your agency partnerships and create value through team performance improvement.
