One of the benefits of ISBA membership is having the ability to utilise other members’ knowledge and expertise about a range of subjects. With this in mind, we wanted to share a member-to-member query regarding creative testing.
Question:
A fellow member from the financial sector would like to know what is considered e ‘best practice’ in terms of creative testing, i.e., what’s the most effective, reaps the clearest, most accurate results, is agile?