Following Microsoft's previous Advanced TV workshop, Xandr hosted an informal education session with subject matter experts who defined the Advanced TV landscape, outline how the right Advanced TV strategy can help brands achieve unique goals, offering advice and guidance to help overcome current obstacles.
Alexandra Wright, Programmatic & Platform Lead at Channel 4 joined the group for an informal Q&A to help uncover what traditional broadcasters can bring to the digital TV table and provided brands with an opportunity to share what it is they need to help make CTV a success.