Privacy Enhancing Technologies (PETs) are a relatively new concept for many in 2023, yet are at the heart of many conversations. This short guide provides a simple explanation of Clean Rooms that will support your conversations internally, with partners and suppliers. It has been designed specifically for advertisers by ISBA’s partner, Kepler, and it also includes links for deeper information. For more information on post-cookie, privacy-centric solutions, you can review a series of documents and presentations recordings on the ISBA site, collated since 2020.
Data Clean Rooms: What advertisers need to know
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