This was an in-person workshop and run by one of our partners, Kepler EMEA.
Attribution has never been so important but has never been more confusing. Marketers are splitting their time between triangulating their measurement fix, investigating the privacy sandbox and picking their way through attribution vendors' claims.
Programme
• Learn from digital media consultancy, Kepler.
• Discuss with other members working to solve these complex questions.
• Get clarity on the core solutions of API-led attribution
• Find a solution to move away from a legacy ID-based approach.
What will members gain by attending?
1. Discover strategies for navigating the cookieless future: learn to identify essential criteria to distinguish future-proof solutions from the noise. Explore the vital factors when assessing partners/vendors and gain insightful questions to ensure you're choosing the right solutions for long-term success.
2. Deep dive into current attribution solutions: uncover the practicality of ID-based solutions vs API-led solutions, and understand their effectiveness. Explore alternative solutions that can offer resilience amidst industry changes.
3. Understand triangulation: tailored approaches for brands/advertisers, unveiling the differences, and guidance on initiating and adapting triangulation methods for enhanced marketing strategies.
4. Engage in interactive discussions: join fellow advertisers for engaging conversations, building on the success of previous sessions to share insights and collaborate on solutions for future media buying challenges.