This session revealed the next stage in Ocean Outdoor’s series of work which challenges brands to rethink Digital out of home. TV and OOH are the two great brand building channels, but a significant number of brands use little or no OOH.
This comprehensive research from Ebiquity shows how greater investment in large format DOOH can effectively supplement loss of broadcast audiences on linear TV, and how TV and DOOH can complement each other geographically and in driving ROI.
What will be covered
Ocean Outdoor have partnered with Ebiquity to provide robust, authoritative and compelling insights, which provide the hard data to support and strengthen their earlier concept pieces, focusing on this critically important media trend.
This session will provide insight into:
- The continued decline in linear TV audiences, particularly regarding younger audiences (Millennials/Gen Z)
- The cost of TV reach over time, and how this compares with DOOH (including campaign examples)
- The greater efficiency of budget deployment into DOOH and TV combined, vs TV on its own
