Accessible advertising is a key priority for ISBA. Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an accessible advertising ecosystem.
Brands are currently missing out on up to 30% of their audience by not making their advertising accessible. See our REFRAME guidance for accessible advertising, here.
If your brand is thinking about making your ads more accessible, but you’re not sure where to start, why not attend our Accessible Advertising webinar.
The webinar will also be the first opportunity to view the brand new Ad Accessibility Alliance's resource hub, launching at the end of January. The new resource hub is available to anyone and provides best practice examples, guidance and practical steps that advertisers and their agencies and production companies can take to make their advertising accessible.
The online session with the Responsible Marketing Advisory will give you an awareness of accessibility features within advertising, some top tips on where to start and what questions to ask your agencies when briefing for accessible advertising.
What will be covered:
- Introduction to accessibility
- The business case for accessible ads
- What is an accessible ad?
- How to upskill your organisation