The importance of the marketing operating model is now as important as a great marketing strategy. They are the yin and yang of a marketer’s role.
Ensuring seamless integration of your people, partners, process, and platforms is just as crucial as ‘The What’ (strategy, creative, media etc.) of marketing.
Most marketers don’t have the skills, time and resources to focus on, develop, build and optimise effective models
AAR commissioned this report with ISBA as we hear loud and clear that marketers are hungry for support and guidance on how to navigate this challenge.