Members of Media Leaders, Future Operating Models, and Marketing Procurement Groups were invited to an exclusive event at 180 Soho House.
The afternoon was comprised two sessions:
Part 1 - Future Proofing MarTech
Jeremy Leonard of our partners LEAD, led a thought leadership workshop that dealt and addressed the evolution and critical dependence on MarTech in today’s marketing landscape and identified the critical areas that marketing leaders must be focussed on in order to maximise the potential of their MarTech.
Topics included:
- How MarTech has evolved over the past decade
- MarTech FADS versus FUNDAMENTALS
- How to determine what you should own and what you should outsource
- Common traps to avoid in the MarTech era
- How can you future proof your MarTech ecosystem and organisational skills
Part 2 - Media Operating Models
Scott Moorhead and Andrew Mortimer of The Aperto Partnership, provided an overview of how media operating models are evolving and why.