The topic for this online session is The Reality of In-Housing, delivered by Mark Andrews, Senior Consultant, ID Comms.
In today’s rapidly evolving media landscape, brands are seeking more control, transparency, and efficiency in their media operations, from strategy through to buying and measurement.
This presentation explores the rise of media in-housing, the challenges brands have faced and which benefits have been realised. Through a combination of macro market research and first hand experience, ID Comms will help to share the reality of in-housing and provide practical tips to guide brands on how they can take charge of their media strategy.
