In-housing MMO: How to find and attract the right data scientists

In this guide, Matt Andrew, UK MD of data science consultancy Ekimetrics discusses the different types of talent needed to develop effective in-house marketing analytics teams. With many brands heading down an in-housing route for marketing effectiveness, one of the key challenges they face is hiring the right skillsets to build their talent pool. And hiring data scientists can be a minefield, especially if you’re not one yourself.