In this guide, Matt Andrew, UK MD of data science consultancy Ekimetrics discusses the different types of talent needed to develop effective in-house marketing analytics teams. With many brands heading down an in-housing route for marketing effectiveness, one of the key challenges they face is hiring the right skillsets to build their talent pool. And hiring data scientists can be a minefield, especially if you’re not one yourself.
In-housing MMO: How to find and attract the right data scientists
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