At all stages of the marketing process there is an opportunity to represent better. Whether it’s infront of or behind the camera, equity, diversity and inclusion have never been more important and effects every stage of the creative process - from taking the brief to the final marketing material. In order to ensure the production of your creative is as inclusive as possible, Tag has produced the following guide. It is by no means exhaustive but will give marketers guidance on the questions they should be asking their production and creative partners.
How to make sure your production is inclusive - a best practice guide
ISBA Partner content