How to measure the incremental impact of influencers

This online session presented by Entropy’s Founder will take you through best practice for brands and marketing teams to follow in order to establish a credible view on the ROI of influencer activity with Marketing Mix Modelling (MMM). 

What is covered
•    The one-hour session will outline why establishing an ROI is critical and how you can go about establishing a true ROI.
•    However, we’ll start by contextualising that by providing a general overview of measurement methodologies for influencer marketing. 
•    We’ll explain that if you want to get the best output why you need to ensure you are incorporating the right inputs for your MMM model.
•    Brand building activity including influencer marketing is often not intended to drive immediate sales. Learn how you can ensure that this activity is fairly incorporated into your model so performance / direct response channels don’t take credit for the work done higher up the ‘funnel’.
•    Finally we’ll recommend how you can engage with and explain the methodology to your finance team in order to get their buy in to the impact of the spend.