Next up in ISBA’s Privacy-centric Marketing Planning series is Kepler’s first party data strategy guidance to help you put your privacy-centric marketing strategy in place.
Packed with practical guidance and advice, Kepler’s presentation from Jonathan D'Souza-Rauto, Biddable Product Lead and Aliya Rafiq Vaz, Associate Director, Analytics & Consultancy covered first-party data acquisition and management, data activation, and approaches to measurement as the demise of the third-party cookie draws closer.
This session was designed as a highly practical guide to help you construct your strategy, and it will support your steps to building out your plans if your framework is already in place. In short it will help you:
- Build your first-party data collection and management strategy
- Understand how to build, scale and manage audiences through your data activation strategy
- Develop your measurement strategy
