This event explored the evolving retail media landscape, operations shifts and the importance of collaboration.
What was covered:
- Introduction to the new CvE Retail Media Playbook, unpacking the players in the ecosystem
- Deep dive into:
- How the ways of working, client/agency operating models, and internal capabilities are changing for both brands and retailers during this phase of retail media acceleration
- The importance of deep publisher/retailer/brands relationships for both inventory access and data strategy to increase the effectiveness of the whole ecosystem
- Update on ISBA’s Retail Media UK Study with Mediasense
- An update from IAB UK and IAB Europe on their workstreams for 2025