Influencer Marketing in 2025
The Director General of the Influencer Marketing Trade Body, Scott Guthrie, joins the Chair of ISBA’s Influencer Marketing Working Group Joanne Loughrey to discuss what lies ahead in 2025.
From ‘creator communities’ to CTV, and from social commerce to employee generated content, join Scott and Joanne as they take us through how we can expect trends in influencer marketing and content creation to evolve over the next 12 months – and what they mean for brands.
