Inside Out of Home

ISBA has teamed up with Route and Outsmart to bring you an exclusive and insightful look at the Out of Home industry .

Speakers from Clear Channel, Global, JCDecaux, KPMG, Ocean Outdoor, Outsmart, PwC and Route provided a candid and thought-provoking session discussing creative, effectiveness, innovation & sustainability.

This session provides insight into what Out of Home can and continues to offer to you as advertisers.

How to maximise the impact of your OOH spend by Entropy

 The output stated perhaps two obvious points:

• When OOH is measured correctly it will likely perform better in MMM models
• By measuring OOH correctly you’ll be able to optimise your plans to further increase its effectiveness and efficiency

Too often models don't have optimal inputs. In fact of 15 MMM companies they spoke to during the course of the project 8/10 of them said they weren't satisfied with the quality of OOH data provided.

The project's final report produced a data gold standard to provide some guidance on what those inputs should be as well as a checklist of simple actions a brand can take to maximise the impact of their spend. We've attached a copy to this email.