Insight

11 resources

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Insight & Effectiveness Steering Group Outputs July 2024

Digital Attribution Guide

Insight & Effectiveness Steering Group Outputs May 2024

Media 2025

101 - Delivering audience & brand insights 2024

Insight & Effectiveness Steering Group Outputs March 2024

Briefing for Effectiveness: A Simple Best Practice Guide

Understanding the importance & value of Attention

Google Analytics 4 (GA4) - Best Practices

A Marketer’s Guide to Measurement and Data Triangulation

What's next for Activist Gen A?: Insights into the next generation of consumers

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