Generative AI (Gen AI) adoption by advertisers is becoming more common. Those navigating the landscape are grappling with questions around where to start, how to mitigate risks and navigate the regulatory environment.
The theme of responsible adoption of Gen AI, alongside consumer and regulator trust in advertising, were the focus of ISBA's event, hosted at Meta's offices in London.
The event explored:
- How Meta is leveraging Gen AI in its products
- How to prompt effectively
- Insights into advertiser adoption of Gen AI
- Reckitt Case Study
- The UK and EU AI regulatory landscape
ISBA has also produced a Generative AI Addendum to its Media Services Framework, which helps advertisers in their partnerships with agencies.
ISBA members can access the full write-up below.