For this session, we discussed the role of a Producer and the interactions with the agency, how an ad is made, why it costs what it does, the role the agency plays in managing costs and some of the key participants - Eliot Liss, Head of Production, IPA
The Production Company POV with a focus on post-production and technology. How technology is being used to control costs and reduce carbon emissions - Tamara Lover, Divisional Director, TAG
On the role of the consultant and a view on the market and issues facing it - Claire Randall, Founder, Claire Randall Associates.
