ISBA and the Influencer Marketing Trade Body (IMTB) are launching the fourth version of their Influencer Marketing Code of Conduct.
The Code, first launched in 2021, has been fundamentally rethought, with commitments divided into themed sections which detail the best practices expected of brands, talent and influencer marketing agencies, and influencers themselves.
As influencer marketing continues to evolve and as spending on it grows, the Code now addresses a number of areas to help ensure responsible marketing – including DEI, ad accessibility, health & wellbeing, and environmental sustainability. Ethical standards are promoted in the use of virtual influencers and artificial intelligence.
Alongside this, the Code promotes good practice on contracting, measurement, and ad disclosure.
The updated Influencer Marketing Code of Conduct document is available below.
- ISBA’s suite of template contracts for influencer marketing can be found here
- You can read more in our latest press release (November 2024).
- You can view the full list of signatories here
If you are interested in becoming a signatory to the Code of Conduct or would like more information on ISBA’s Influencer Marketing Working Group, please contact Rosina Busumbru at rosinab@isba.org.uk.