For the first meeting of 2024 of our Influencer Marketing Working Group, we were very pleased to be joined by Scott Guthrie, the Director-General of the Influencer Marketing Trade Body (IMTB). Scott gave us his reflections on how trends in influencer marketing developed in 2023, and looked ahead to what 2024 might bring us.
If you have any questions about this or would like to be a part of the Working Group, please get in touch.
