Agency remuneration and supplier management is the top 2025 priority for ISBA’s Marketing Procurement Community.
Only 48% of members believing they get value for money from their agencies. We’re bringing members together to discuss how agency remuneration is evolving, and the views of members as expressed in our Future of Agency Remuneration Study published in November.
Iain Seers of RightSpend, Sam Royston of Burberry, and ISBA’s Nick Louisson discussed our Future of Agency Remuneration Study and it’s central themes of Generative AI, MarTech, Influencer Marketing and performance related fees.
