This episode of the ISBA Podcast discusses the use of Generative AI in advertising, specifically the issue of bias and how collectively as an industry we can fight against it.
Generative AI in advertising is already here. The World Federation of Advertisers (WFA) says 75% of global advertisers are, or plan to, use Generative AI in their marketing campaigns.
Hosted by Lorna East, Head of Agency Services at ISBA
Guests are
- Jerry Daykin, Media Consultant & WFA Ambassador
- Iva Johan, Chief Strategy Officer, Bernadette
- Peter Gasston, Innovation Lead & VCCP & Innovation Director at faith