This episode of the ISBA Podcast discusses the use of Generative AI in advertising, specifically the issue of transparency and trust for consumers.
Generative AI in advertising is already here. The World Federation of Advertisers (WFA) says 75% of global advertisers are, or plan to, use Generative AI in their marketing campaigns.
Hosted by Lorna East, Head of Agency Services at ISBA
Guests are:
Anneli Ritari-Stewart, Head of Digital Marketing, Royal London
Stevan Randjelovic, Head of Public Policy and Industry Affairs at WPP