In this podcast, ISBA's Head of Media and Inclusion Lead, Bobi Carley highlights the work ISBA is doing with its members to make AV advertising accessible for the 20% of the UK population who have sight and hearing impairments.
Joining Bobi are Sarah Sorrenson, Global Head of Media at Diageo and Sarah Fleury, Global Head of Digital & Data, Baileys. As pioneers of accessible advertising they discuss how Baileys has embraced accessible advertising whilst still keeping true to its brand values.