In this insightful two-part episode of the ISBA Says podcast, join Colin Lewis and Nick Manning as they delve into the world of retail media and explore its powerful impact on the marketing and advertising landscape.
Hosted by Clare O’Brien, this discussion unpacks how retailers are evolving into media platforms, leveraging first-party data to create highly targeted advertising and unlock new revenue streams, and this may impact the very nature of the craft of marketing itself.
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This conversation explores the future of marketing, the blurring lines between media and commerce, and why the retail media revolution will redefine how we think about media, advertising, and customer acquisition.
Speakers:
- Colin Lewis, Director, Retail Media Works
- Nick Manning, Independent Media advisor, commentator, investor and author
- Clare O’Brien, Associate Media Advisor, ISBA
Colin Lewis: Colin works with brands and retailers around the world on their digital commerce and retail media strategies as part of Retail Media Works. He is the author of eleven best practice reports and courses on eCommerce, Marketplaces and Retail Media. Colin is a columnist for the Retail Media X Newsletter.
Nick Manning: Nick has worked in advertising for over 40 years. He co-founded Manning Gottlieb OMD, was CEO of OMD’s UK operations and has spent 17 years as a media consultant, including 10 years at Ebiquity.
Hear both episodes of the podcast below or at ISBA Says on Spotify