In the third episode of ISBA's Podcast, Clare O'Brien, Associate Media Advisor at ISBA interviews Karen Nelson- Field, Founder and CEO of Amplified Intelligence and Mike Follett MD of Lumen.
Is attention measurement the holy grail, is it as complicated as it sounds and why aren't more CMO's using it?
Find out in the answers and much more in this enlightening episode.
Play below, or using this link.