CAP/BCAP has completed a further consultation on the guidance which will be published for advertisers to help them comply with the new ‘less healthy’ food and drink restrictions (LHF) – the 9pm TV/ODPS watershed and paid-for online ban on LHF ads coming into effect on 1 October 2025.
ISBA has responded to the consultation, following input from our members who make up our Food & Drink Working Group. You can find our response below (ISBA members only).
CAP/BCAP will evaluate the consultation responses over April and is expected to publish the final guidance in May.
If you have any questions about this response or the LHF issue, please get in touch.