Throughout the year, ISBA has delivered against the priorities we set β working to create a transparent, responsible and accountable advertising environment that can be trusted by the public, advertisers and legislators.
From reaching major milestones with Origin, our ambitious cross-media measurement platform, to improving influencer marketing with a major refresh to our Code of Conduct, itβs been a year of big achievements for the only trade body that represents brand owners advertising in the UK.
Download ISBA's Review of 2024 infographic below.