This session provides an update on recent developments concerning Influencer Advertising in the UK, covering both legal and regulatory developments.
The programme
- Who are the regulators and what are the applicable laws and codes?
- What are the effective forms of compliant disclosure? Which advertisers have been sanctioned and why?
- What’s in the new edition of the ISBA Influencer Marketing Code of Conduct?
- What were the findings of the European Commission compliance sweep of influencer marketing?
- What is the impact of the new Digital Markets, Competition and Consumers Act?
