A new study from the Incorporated Society of British of Advertisers (ISBA) and Ebiquity assessed the intentions of 59 brand advertisers. The sample included three of the UK’s top 10 advertisers by spend and 11 of the UK’s top 50 advertisers; all respondents collectively invest more than £1.5bn in advertising.
Three quarters of respondents in the sample (69%) "agree strongly” or “agree” that 2023 budgets are under heavy scrutiny, with marketers required to justify investment.
Read the report below.