Marketing Procurement Live MarTech – Get the most out of it
Our group meet on Tuesday 2nd July 2024 to discuss how Marketing Procurement can navigate Marketing Technology.
The day covered:
- Getting the best out of your tech stack
- Identifying waste and improving performance
- Negotiating a strong commercial model for a MarTech solution
- The role of data in delivering outcomes
- Generative AI – The questions Marketing Procurement should ask