Marketing Procurement Online: Media Agency Financial Commitments

In partnership with

This webinar featured Financial Progression's Adrian Jenkins, and OMD's Golnaz Franklin presenting insights into how a robust approach to the management of your media agency's financial practices can benefit both parties.

This discussion pays reference to the Financial Tracker developed by Financial Progression in support of ISBA's Media Services Framework. The tracker provides a way of sharing all types of information and managing the financials in a transparent and trusting manner. You can see the tracker below.

Media contracts govern financial practices relating to: media spend, reconciliations, mark ups, rebates, unbilled media, inventory/proprietary media, and declaration of related party spend and other fees. 

What was discussed?

  • What should you track?
  • Why it's beneficial?
  • Tips on how to make it simple