This event with experts CvE explores the evolving retail media landscape, operational shifts, and the importance of collaboration. Introduction to the new CvE Retail Media Playbook, unpacking the players in the ecosystem.
Deep dive into:
- How the ways of working, client/agency operating models, and internal capabilities are changing for both brands and retailers during this phase of retail media acceleration
- The importance of deep publisher/retailer/brands relationships for both inventory access and data strategy to increase the effectiveness of the whole ecosystem
