Media represents one of the biggest discretionary spends for many organisations. In an era of increased scrutiny, Origin, ISBA's Cross-Media Measurement Programme offers a clear line of sight to greater accountability for each line item on the media schedule.
Advertisers that deploy Origin can expect to have an enhanced understanding of the role and quality of each media touchpoint they invest in, and have access to a robust, continuous data set that allows them to make future investment decisions with greater clarity and confidence.