JICMAIL’s data and insight across Direct Mail (including Partially Addressed Mail), Door Drops and Business (or Customer) Mail is designed to help everyone across the mail ecosystem plan and deliver more efficient and effective campaigns in a multimedia world.
JICMAIL is not for profit, owned by the industry for the industry, with board members from advertising industry bodies such as DMA, IPA and ISBA along with Marketreach and Whistl.
Launched in 2018, the diary-based research now has over 330,000 mail journeys recorded by the nationally representative panel, which captures how consumers keep, share, and interact with the mail they receive, uniquely providing audience, item and commercial metrics across the journey of mail in the home over a 28-day period.
Their quarterly releases have highlighted the shifting patterns of mail behaviour, revealing a persistent uplift in mail effectiveness across the customer journey, powered by the increasing digital interactions resulting from physical mail.
Additionally the team have produced industry benchmarking reports, such as the Response Rate Tracker, the ground-breaking Attention research, The Time We Spend With Mail and now JICMAIL and Nielsen have brought to market a refreshed mail circulation measurement methodology replacing Nielsen’s previous panel-based volume measurement with near-census level data on Direct Mail and Door Drop volumes and ad spend.
Find out more at https://www.jicmail.org.uk/