In July's Performance & Programmatic Group, we were joined by ISBA partner, MediaSense who talked through their newly released co-op piece Audience Extension networks: A best practice guide for advertisers which includes a summary of the controls and reporting advertisers have access to across the main networks (Google Display Network, Google Search Network, Google Video Partners, PMAX, Meta Audience Network)
ISBA partner, GOA, then dialled in to talk through the issue of an increasing lack of transparency in Google Search & PMAX campaigns following on from the session they ran for us in October last year.