In the fourth part of the Navigating Digital Media series by Kepler, Nitin Rabadia, Commercial Director explores the media market in 2022 and how to get ahead.
It’s a mistake to think of digital as just another media channel, data-driven and biddable technology has rebuilt media buying from the ground up. New-to-biddable channels like out of home (OOH) and digital audio can now be bought with greater audience accuracy.
View Part 1 of the series exploring Why Facebook and Google are changing how your advertising is measured and Part 2 The Future of Identity and Part 3 Media Engineering - an important weapon against the decline of digital ad effectiveness