The ISBA Strategic Policy Action Group were joined by Declan McHugh and Greg Cook from Helm Partners. Declan is a former director of public affairs with extensive experience in national politics, and Greg is one of the foremost pollsters and election experts in the UK.
They gave their take on the results of the May 2022 local elections and what they mean for our politics – as well as how the changing frames of our national debate, such as on the cost of living, may impact on brands’ decisions when it comes to issues such as sustainability and corporate social responsibility.
