Advanced TV is the new watchword on many a media schedule, with brands now experimenting and testing out this new targeted TV route.
But before you invest big budgets on Advanced TV tests, what questions should you be asking your agencies to ensure you achieve maximum effectiveness, maximum value and transparency from these activities?
Maya Arber and Jason Liew (Consultants in Ebiquity’s Tech Advisory) shared insights on Advanced TV, opportunities, issues and remedies, gleaned from the work Ebiquity Tech has been doing to help brands manage this emerging area, in a recent ISBA webinar.
You can watch the video below.
