Twice a year, ISBA, in collaboration with NatWest, Marks & Spencer and research company Opinium conduct a survey to find out how representative of society the public find the advertising they see on TV.
The results from the February 2023 wave of the Representation in Advertising tracker show that perceived diversity in advertising has slightly declined in terms of reflecting modern society. This trend is in large part due to the oldest group feeling that ads are less reflective of modern society.
