Twice a year, ISBA, in collaboration with Marks & Spencer and research company Opinium conduct a survey to find out how representative of society the public find the advertising they see on TV.
The results from the March 2024 wave of the Representation in Advertising tracker show that over the last four years, we have seen an increase in TV ads doing a good job of representing all groups within British society from 42% in March 2020 when the tracker started, to 45% in the last wave.
This wave of research also found that the LGBTQ+ and Black communities see themselves more authentically represented on TV advertising.