Advertisers rely on a trusted, high quality and pluralist Public Service Broadcaster (PSB) ecosystem, which includes that BBC, and is characterised by funding from different sources. The overall effect of this is to create a trusted and safe media environment in which to advertise. We welcome the approach of seeking to update the regulatory landscape to keep apace with changes and updates in new media formats and gaps in regulation.
Given the proximity to the expected date of the next General Election, we would urge the Government and Parliament to build a consensus around the Media Bill to ensure it is passed into law to provide certainty to the broadcasters, advertisers and UK creative industries.