This online event presented by Entropy’s Founder Alex Tait covered how to determine the incremental impact of retail media on your business.
What is covered
- The one-hour session will outline current issues with retail media attribution including closed-loop measurement, especially around understanding incrementality.
- Entropy will focus on Amazon - the largest media owner for retail media globally - and how you can gain full visibility on what drives your Amazon sales and determine the TRUE impact of Amazon Ads on your business.
- The session will also delve into a case study and steps they’ve taken to identify the drivers of a brand’s Amazon channel, and how they used this analysis to optimise their spend. We’ll also walk through how you can estimate the business case for doing this exercise.
- Finally, it'll also cover how to roll out MMM measurement onto a UK omnichannel retailer in a similar way.
