Marketers face a critical challenge when translating marketing strategies into the language of the boardroom: being able to articulate the value marketing delivers in financial terms that resonate with the CFO and other board members.
Many organisations still see marketing as a cost centre—a non-essential function that can be cut when budgets are under pressure—rather than recognising it as a strategic investment for business growth.
Our partners at CvE tell how to gain greater boardroom credibility, marketers can transform tactical reporting into strategic storytelling by tailoring their narrative using financial and operational terminology that resonates with the C-suite.